Our newly established Content Business (2015) started in 2013 as the Planning Office within the General Affairs Department.
The content of this new business consists of product planning, production, and sales for animation, comics, and game characters, mostly focusing on the product planning and development of licensed animated TV characters.
In the future, we will continue to expand this character business, offering dreams and excitement for customers, in addition to expanding into the movie, music, memorabilia, and game content areas.
We also plan to take on the challenge of developing highly unique character-related products, not just of visible and well-known characters. We hope to please customers with the development of these value-added products.
Within the Chugai Mining Group, the content business hopes to achieve business synergies with our precious metals and jewelry businesses.
Our future plans for the content business include participation in anime and manga events not only domestically but also at overseas events, to conduct PR activities. We are currently revamping our website to create a multilingual online shop catering to English, Chinese, French, and Korean customers in our attempt to expand internationally.